Privacy Policy
Merton Education Privacy Policy
Introduction
We understand the importance of your personal information and are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our university preparation services, website, or interact with us in any way.
By using our services or providing us with your personal information, you consent to the practices described in this Privacy Policy.
Information We Collect
Personal Information
We may collect the following types of personal information:
Contact Information: Name, email address, phone number, postal address
Educational Information: Academic history, test scores, educational goals, school transcripts, and academic achievements
Demographic Information: Age, gender, nationality, language preferences
Application Materials: Personal statements, essays, reference letters, and other documents prepared for university applications
Payment Information: Credit card details, billing address, and other financial information necessary for service payment
Communication Records: Records of emails, calls, messages, and other correspondence between you and our team
Information Collected Automatically
When you visit our website, we may automatically collect certain information about your device, including:
IP address
Browser type and version
Operating system
Referring website
Pages visited and time spent on those pages
Geographic location
Device information
We collect this information using cookies and similar technologies to improve our website functionality and your browsing experience.
How We Use Your Information
We use your personal information for the following purposes:
Service Provision: To deliver our university preparation services, including application assistance, mentorship, and academic guidance
Communication: To respond to inquiries, provide updates, and maintain contact throughout the service relationship
Service Improvement: To analyze and enhance our service offerings, educational content, and methodologies
Marketing: To inform you about relevant services, events, and educational opportunities (with your consent where required)
Administrative Functions: For billing, account management, and other operational necessities
Legal Compliance: To fulfill legal obligations and protect our rights and interests
Information Sharing and Disclosure
We may share your information with:
Service Providers
We may engage trusted third parties to perform functions on our behalf, such as:
Payment processors
IT and cloud service providers
Communication service providers
Educational partners and consultants
All service providers are contractually obligated to use your information only for the purposes of providing services to us and to maintain appropriate security measures.
Educational Institutions
With your explicit consent, we may share relevant portions of your information with universities and other educational institutions as part of the application process.
Legal Requirements
We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court or government agency).
Business Transfers
If Merton Education is involved in a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction.
Data Security
We implement appropriate technical and organizational measures to protect the security of your personal information. However, please understand that no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.
Data Retention
We will retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. We will securely delete or anonymize your information once it is no longer needed.
Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal information, including:
Access: The right to request copies of your personal information
Rectification: The right to request correction of inaccurate information
Erasure: The right to request deletion of your information under certain circumstances
Restriction: The right to request limited processing of your information
Data Portability: The right to receive your information in a structured, commonly used format
Objection: The right to object to certain processing activities
Withdrawal of Consent: The right to withdraw consent where processing is based on consent
To exercise these rights, please contact us using the details provided in the “Contact Us” section.
Children’s Privacy
Our services are not directed to individuals under the age of 16 without parental consent. If you are under 16, please do not provide any personal information without involvement and consent from a parent or guardian. If we learn we have collected personal information from a child under 16 without parental consent, we will take steps to delete that information promptly.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. These countries may have different data protection laws. When we transfer your information internationally, we implement appropriate safeguards to ensure adequate protection of your data.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated “Last Updated” date at the top of this document. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.
Cookie Policy
Our website uses cookies and similar technologies to enhance your browsing experience. You can manage cookie preferences through your browser settings.
Types of Cookies We Use
Essential Cookies: Required for basic website functionality
Analytical Cookies: Help us understand how visitors interact with our website
Functional Cookies: Enable enhanced functionality and personalization
Targeting/Advertising Cookies: Used to deliver relevant advertisements and track marketing campaign effectiveness
Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:
Merton Education
Email: support@mertoneducation.com
Phone: [+852 3184 0362]
Additional Information for Specific Jurisdictions
European Economic Area (EEA), UK, and Similar Jurisdictions
If you are located in the EEA, UK, or other jurisdictions with similar data protection laws, the legal basis for collecting and using your personal information depends on the information concerned and the context in which we collect it. We generally collect personal information from you only where:
We need the information to perform a contract with you
The processing is in our legitimate interests and not overridden by your rights
We have your consent to do so
We need to comply with legal obligations
If you have questions about the legal basis for processing, please contact us.
California Residents
Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have specific rights regarding their personal information. These include:
The right to know what personal information we collect, use, and disclose
The right to request deletion of personal information
The right to correct inaccurate personal information
The right to opt-out of the sale or sharing of personal information
The right to limit the use and disclosure of sensitive personal information
The right to non-discrimination for exercising these rights
To exercise these rights, please contact us using the details provided in the “Contact Us” section.
Compliance Statement
Merton Education is committed to complying with applicable data protection laws, including but not limited to the General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and other relevant privacy regulations. We continuously review and update our privacy practices to maintain compliance with evolving legal requirements.
